Privacy Policy

Last updated: 13 June 2026.

This Privacy Policy explains how the editorial team behind bestbasketballbetsuk.com (the “site”) collects, uses and protects information about visitors. The site publishes independent editorial content on UK basketball betting and does not accept bets, hold customer funds or operate any kind of account system. The site is established in the United Kingdom and the practices set out here are written to comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

Who we are and how to contact us

The site is operated by the editorial team trading as Best Basketball Bets. For any data-protection enquiry, including requests to exercise your rights under the UK GDPR, please use the contact route published in the Legal Notice. We respond to verified requests within one calendar month, the statutory deadline set by the Information Commissioner’s Office.

What information we collect

We deliberately limit the personal data we process. The site does not require registration, does not offer user accounts and does not accept payments. The information we may process falls into the following categories.

Technical data automatically collected when you visit a page. Our server logs record the IP address that connects to the site, the date and time of the request, the URL requested, the HTTP response status, the user-agent string of your browser and the referring URL if your browser sends one. This data is generated by the standard operation of the web server and is used for site security, abuse prevention and aggregate performance monitoring.

Cookie and similar storage data. Our site uses a small number of first-party cookies for strictly necessary functions and, with your consent, third-party cookies for analytics and embedded content. The full list and purpose of each cookie is set out in our separate Cookie Policy.

Analytics data. Where you consent to non-essential cookies, our analytics provider collects information about your visit, such as which pages you read, how long you spend on each page, your approximate geographic region derived from your IP address, your device type and your browser version. This data is processed in a way that does not identify you personally to us.

Information you choose to send us. If you contact us via any channel published in the Legal Notice, we will process the contact details and content of your message in order to respond. We do not use this information for any other purpose and we do not add it to a marketing list.

We do not knowingly collect any data classed as a special category under Article 9 of the UK GDPR and we do not collect data from anyone we know to be under 18 years of age. The site is intended for adults aged 18 and over only.

How we use your information and our legal bases

Under the UK GDPR every processing activity must have a defined lawful basis. We rely on the following bases, depending on what we are doing.

Legitimate interests are our basis for processing the technical server-log data described above. The interests we pursue are operating a secure and stable website, preventing abuse, and understanding aggregate traffic patterns. We have considered the limited and routine nature of this data and we consider that our interests do not override your rights and freedoms.

Consent is our basis for setting non-essential cookies and for any analytics that go beyond strictly necessary measurement. You give consent through the cookie banner that appears on your first visit and you can withdraw it at any time using the cookie controls described in the Cookie Policy. Withdrawing consent does not affect any processing that took place before withdrawal.

Performance of a request is our basis when you send us a message and we process your contact details to respond. We hold the message only as long as needed to deal with it and any follow-up.

Legal obligation is our basis where we have to keep or disclose information to comply with the law, including responding to lawful requests from regulators or law enforcement.

Who we share information with

We do not sell personal data and we do not share personal data with marketing partners. We use a small number of service providers (“processors”) who act on our instructions and only for the purposes set out in this policy.

These include our hosting provider, which stores server logs and serves pages on our behalf; our analytics provider, which processes anonymised or pseudonymised page-view data where you have consented; and, where applicable, providers of embedded content such as video players. Each processor is subject to a written data-processing agreement that requires them to apply appropriate security and to process data only on our instructions.

We may disclose information where we are required to do so by law, by a court order or by a competent regulator, including the Information Commissioner’s Office, HM Revenue and Customs, law enforcement bodies or the Gambling Commission acting under its statutory powers. We do not voluntarily disclose data to advertisers, affiliate networks or operators.

International data transfers

Some of our processors are based outside the United Kingdom. Where personal data is transferred to a country that has not received an adequacy decision from the UK government, we rely on appropriate safeguards as set out in Article 46 of the UK GDPR, principally the International Data Transfer Agreement issued by the Information Commissioner’s Office or the UK Addendum to the European Commission’s Standard Contractual Clauses. We carry out a transfer risk assessment before any such transfer begins.

How long we keep your information

We hold server log data for a short retention window — typically thirty days for routine operational logs, longer where a security incident is being investigated. Analytics data is retained according to the provider’s standard policy, which you can consult in the Cookie Policy. Correspondence is retained only as long as needed to resolve the matter you raised, after which it is deleted unless we have a legal obligation to keep it. We review our retention practice regularly and we do not keep personal data longer than is necessary for the purpose for which it was collected.

Your rights under the UK GDPR

You have a number of rights in relation to your personal data and we will help you exercise them free of charge unless your request is manifestly unfounded or excessive.

You have the right to be informed about what we do with your data — this policy is the primary tool for that. You have the right to access a copy of the personal data we hold about you. You have the right to ask us to rectify inaccurate data and to complete incomplete data. You have the right to ask us to erase data where one of the grounds in Article 17 of the UK GDPR applies, including where the data is no longer necessary for the purpose for which we collected it. You have the right to ask us to restrict processing in certain circumstances. You have the right to data portability for data you have provided to us where we process it by automated means under consent or contract. You have the right to object to processing based on legitimate interests and to object to direct marketing absolutely. You have rights in relation to automated decision-making — we do not carry out any automated decision-making that produces legal or similarly significant effects.

To exercise any of these rights, please use the contact route in the Legal Notice. We will normally need to verify your identity before we act on a request, particularly for access and erasure. If you are not satisfied with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office, the UK’s independent supervisory authority for data protection.

Security

We apply appropriate technical and organisational measures to protect personal data, including encryption in transit through HTTPS, restricted access to server logs, regular software updates and the use of reputable hosting infrastructure. No internet-facing system can be made perfectly secure, but we treat any incident affecting personal data seriously and we will notify the Information Commissioner’s Office within 72 hours where the law requires us to do so.

Children

The site is intended for adults aged 18 and over. We do not knowingly collect personal data from children. If you believe a child has provided personal data to us, please contact us and we will delete the data without undue delay.

Changes to this policy

We may update this policy from time to time. The version in force is always the one published at bestbasketballbetsuk.com/privacy-policy/, with the “last updated” date shown at the top. Where changes are material, we will draw attention to them on the home page for a reasonable period after publication.